The world of wine is a constantly evolving sector, greatly influenced by consumer tastes and market trends. The rise of sustainability or the search for immersive experiences are just some of the trends for 2026 that we analyze in this article.
Beyond traditional packaging
The growing awareness to adopt sustainable consumption models, as well as the attempt to bring wine closer to the population and conceive it as a more informal drink, have encouraged the use of packaging other than the traditional glass bottle. Boxes and cans are increasingly popular and a very versatile option for any type of event. This 2026 is expected to see their consumption continue to increase.
Alcohol-free or lower alcohol wines
This is an increasingly present inclination, especially among the younger population, who are looking for healthier options without having to completely give up drinking wine. Dealcoholization is now applied to all varieties of wine, whether red, white or rosé, or sparkling, and is conceived as a more conscious alternative adapted to a modern lifestyle.
Growing sustainability
The range of organic wines continues to grow and, once again, is expected to continue doing so. Behind it are environmentally conscious wineries that ensure that the land and the landscape are taken care of while producing an honest and quality product.
Wine tourism 360
By 2026, wine tourism experiences are expected to continue innovating and looking for ways to offer unique experiences, beyond a visit to the vineyards or a tasting at the winery. Today’s customer is looking for an emotional and multisensory experience. This includes artistic and gastronomic elements that enrich the visit and make it more special.
Technology and AI
The transformation of viticulture through the use of the most innovative technology and artificial intelligence is already a reality that is being applied in some wineries and which aims to simplify processes and make the work of the winegrower easier. Some of these applications include the use of drones to detect pests and monitor the general condition of the plant and sensors to measure variables very precisely.